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Hydro debuts during Super Bowl LI.
February 6, 2017
By: Melissa Meisel
Old Spice presents the new Hydro Wash body wash: the brand’s latest legendary product innovation and newest addition to its Hardest Working Collection. Offering superior hydration with over 20% hydro-moisturizing complex, new Hydro Wash features a thicker and richer lather that delivers unparalleled performance for guys that demand more from their grooming products, said the company. Old Spice also introduces the manly new scent, Steel Courage, across the Hardest Working Collection. The new c...
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